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  • David Tyrer

New Balance to got to court over reported LFC & Nike sponsorship deal

Reports last night claimed that Nike had finally struck a deal with Liverpool to become the club's new kit sponsors, leaving New Balance out in the cold after the last 4 years.


The US based sportswear company are apparently planning to take the matter to court though, as they are prepared to match the offer and that is believed to have been part of the previous agreement. If they can match the offer, they basically get 'first dibs'.


The issue, it appears, for Liverpool is that Nike are just a much bigger brand globally and have cornered the markets in many more areas than New Balance. Who, let's be honest, were relatively unknown before the association with LFC began in 2015.


At present, the club are earning £45 million a year from the deal, but the potential deal with Nike could be worth almost double that and make the club the recipients of the most lucrative sponsorship deal in football history.


But New Balance claim that they have already matched the offer and are prepared to take to the matter to the High Court in London.


As the Echo has pointed out this morning already, none of this is necessarily a bad thing for Liverpool, as it all just points toward us being massive box office again; a club that everybody wants a slice of. Whatever happens, we'll end up with a massive deal at the end.



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