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  • David Tyrer

Moore sets records straight on Liverpool 'trademark' saga

When it was announced in the media a couple of weeks ago that Liverpool were looking to trademark the term 'Liverpool', you could hear the collective anger from the city was clear.

Fans of the club were first in line saying how unhappy they were with the club's attempts to trademark the name, whilst local businesses spoke out about how it would impact them too.

But Liverpool FC CEO Peter Moores has reassured fans and local businesses alike that the trademarking of the term won't impact small businesses, but will instead target only the large scale counterfeiters, as opposed to those genuinely supporting fans and the clubs.

Speaking to those who had initially raised concerns today (via the Liverpool Echo), he said: "I met with City of Liverpool FC  to discuss the club’s application to register ‘Liverpool’ in a football context for goods and services.

"We are trying to protect LFC against large-scale counterfeiting operations and are not in any way targeting small businesses and clubs.

"The context of this application is very important.

"The club is NOT and would never seek a monopoly over the word ‘Liverpool’ across the board. We understand the roots of this great city and the importance of amateur football clubs.

"We had positive discussions with City of Liverpool FC and will now develop a legally-binding agreement with LFC that allows them to continue their great work.

"We are under attack from large scale manufacturing.

"We must protect the global revenues to reinvest in players and infrastructure.

"Other community football clubs that use the word Liverpool do not have anything to worry about. I have made these reassurances and repeated today.

"We also met with local independent retailers.  We had a positive and constructive meeting.  We reiterated the context of our application, which is not about local traders, it is about large-scale operations that are flooding the market.

"We are under attack from large scale manufacturing and want to protect the global revenues to reinvest in players and infrastructure.  We’ve agreed to continue discussions with a view to find solutions to concerns raised.

"We have previously t'marked ‘Six Times’ to protect ourselves and fans from counterfeits. We applied to trademark 'Allez Allez Allez’ after a trader attempted to register it;to protect ourselves and fans we did likewise.

"Their application was refused and as a result we withdrew ours."

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