Liverpool's trademark bid rejected
Well it'll be a moment to cheer to many small local businesses, as well as a number of local sports and football teams that share the 'Liverpool' name as the trademark bid by the club has been rejected today.
It was announced over the summer that LFC had submitted a bid to trademark the term 'Liverpool' in a bid to stop illegal use of the Liverpool name with regards to the club and team in specific footballing terms.
Many small local businesses and resellers were up in arms about this though, and the club came in for a lot of criticism. And rightly so.
A club spokesperson said via Liverpoolfc.com: "Liverpool Football Club can confirm that our application to trademark the word “Liverpool” in the context of football products and services has been unsuccessful.
"The Club accepts the decision that has been taken by the Intellectual Property Office, due primarily to what the official judgement cites as “the geographical significance” of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.
"We will, however, continue to aggressively pursue those large scale operations which seek to illegally exploit our intellectual property and would urge the relevant authorities to take decisive action against such criminal activity wherever it exists."