• David Tyrer

Liverpool announce massive new training kit deal with AXA

The huge, international insurance company will take over from BetVictor as the club's main training kit sponsor from the start of next season.


This new deal will be worth a great deal to the club and will run for 3 years, up until the 2021/22 season.


As reported today in the Liverpool Echo, the insurance company became the club's first official insurance partners in 2018 but the link-up has apparently been so lucrative for both parties that AXA took the opportunity to take the links one step further again.


According to the paper, Billy Hogan said: "We’re delighted to be expanding our partnership with AXA to see them become a principal partner and new official training kit partner.


"As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018.


"We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world."




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