LFC extends 31 year partnership with Carlsberg
Today Liverpool have announced that the club has again extended a partnership with Carlsberg that have been in place for over 30 years.
LFC's relationship with the Danish lager is currently the longest in Premier League history, starting in 1992, with the company adoring the team kits at one time.
Carlsberg will become the Reds' official beer until the end of the 2024. According to Billy Hogan, the club are delighted to keep the partnership running.
Via the club's official website, he said: "We are extremely proud to extend our deep-rooted partnership with Carlsberg to a record-breaking 31 seasons.
"Since 1992 we have enjoyed a long and loyal relationship with Carlsberg and this extension is a real testament to the strong and historic link between the club and the iconic brand.
"We are delighted to have Carlsberg as an established member of the LFC family, and we look forward to continuing to strengthen our relationship together."
The current campaign being run between the lager brand and the club is 'Red Barley', a new red beer created by Carlsberg to pay homage to Bill Shankly's Red legacy.